DirectNIC does not have the lowest prices for domain registration or the best support, so why on earth do we use this domain registrar almost exclusively for our domain registrations? It's all about efficient management. Webmasters who manage numerous domain names know price isn't the only important variable when choosing a registrar. Reliability, management and ease of set-up often take precedence over price, and this is where DirectNIC takes the lead.

Reliability
Only a handful of domain registrars are ICANN accredited, meaning they are directly authorized to register domain names. DirectNic is one of these accredited registrars and has provided solid registration services for over five years. (In internet years, that makes this registrar an old sage.) In our five years registering domains with them we have never had a problem.

Domain management
The last thing you want to have happen to your domain name is have it expire and be purchased by someone else. But, keeping track of when to renew domain names can be tricky, especially if you have more than one. DirectNic's domain manager makes it easy to see when domain names will expire. And they send out several reminder emails to help you remember to renew expiring domain names.

Quick set-up
After recently registering a domain name with DirectNic it took exactly 2 hours before the domain name was up and running with my new web host. Some registrars take a full 24 hours or longer to clear your domain name and contact information through the registry. DirectNic also makes it easy to transfer domains to and from their service. Deciding some domain names weren't worth $15 a year, I transferred my domain names from DirectNic to an even cheaper registrar. The transfer was seamless and I wasn't charged any sneaky fees for doing so. (Unlike Network Solutions who will charge $100 for transferring a domain away from their service.)

If you are considering using a single domain registrar to keep track of all your domain names, try DirectNIC. (Only $15 for .com, .net, and .org)